UX/UI + Visual Designer
Branding Project

Crit Hit Apparel Branding

Branding Project

Branding Project

CRIT HIT aims to create motivational apparel and accessories for the geek/nerd who wants to level up their lives through fitness.

 The logo was inspired by the gritty "Street Fighter" aesthetic, creating a unisex, distinct, and identifiable logo. 

The logo was inspired by the gritty "Street Fighter" aesthetic, creating a unisex, distinct, and identifiable logo. 

 I simplified the logo so that it can be recognized regardless of size: main logo or favicon.

I simplified the logo so that it can be recognized regardless of size: main logo or favicon.

 Choosing black and white as the main values help highlight their products, most of which also have a black base,  a colorful, intricate  typeface and/or design.

Choosing black and white as the main values help highlight their products, most of which also have a black base, a colorful, intricate typeface and/or design.

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